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Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter  Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter
Author: Seth Godin

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The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization  The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization
Authors: Thomas Kelley, Jonathan Littman

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The Experience Economy: Work Is Theater & Every Business a Stage  The Experience Economy: Work Is Theater & Every Business a Stage
Authors: B. Joseph Pine, James H. Gilmore

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Positioning: The Battle for Your Mind, 20th Anniversary Edition  Positioning: The Battle for Your Mind, 20th Anniversary Edition
Authors: Al Ries, Jack Trout

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Marketing Management (12th Edition)  Marketing Management (12th Edition)
Authors: Philip Kotler, Kevin Lane Keller

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BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound  BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
Author: Martin Lindstrom

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The Product Manager's Desk Reference  The Product Manager's Desk Reference
Author: Steven Haines

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Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean  Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
Author: Roberto Verganti

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The Mom Inventors Handbook: How to Turn Your Great Idea into the Next Big Thing  The Mom Inventors Handbook: How to Turn Your Great Idea into the Next Big Thing
Author: Tamara Monosoff

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The Principles of Product Development Flow: Second Generation Lean Product Development  The Principles of Product Development Flow: Second Generation Lean Product Development
Author: Donald G. Reinertsen

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Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapterPurple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter

Purple Cow, New EditionPurple Cow, New Edition

The Inventor's Bible, 3rd Edition: How to Market and License Your Brilliant Ideas (Inventor's Bible: How to Market & License Your Brilliant Ideas)The Inventor's Bible, 3rd Edition: How to Market and License Your Brilliant Ideas (Inventor's Bible: How to Market & License Your Brilliant Ideas)

Branding a Store: How to Build Successful Retail Brands in a Changing MarketplaceBranding a Store: How to Build Successful Retail Brands in a Changing Marketplace

Product Research: The Art and Science Behind Successful Product LaunchesProduct Research: The Art and Science Behind Successful Product Launches
Bestsellers
Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapterPurple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter

The Experience Economy: Work Is Theater & Every Business a StageThe Experience Economy: Work Is Theater & Every Business a Stage

The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your OrganizationThe Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization

The Mom Inventors Handbook: How to Turn Your Great Idea into the Next Big ThingThe Mom Inventors Handbook: How to Turn Your Great Idea into the Next Big Thing

BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and SoundBRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
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